Basel is a professional theme, made to suit almost any kind of eCommerce website. The overall experience is extremely positive, but there are few things which can be improved.
I am working on a website, for a customer, and I am using Basel theme as a base.
The theme has great design. Shop elements, Visual composer elements and many others which look super-modern. There are 40 different demos to choose from, and if you have no clue on how to design, and if you want to save up some time you will really like those demos.
One of the most important things, for any theme, today, is to be driven by a builder. This one has the ‘one and only’ Visual Composer (WP Bakery), which is perfect because the strongest part of any good page builder should be it’s back-end, and VC has super-powerful back-end area to work on.
For everyone else there’s a front-end area too, which is awesome. Personally, I always work in the back-end.
Anyhow, everything looks great.